Surf Household Heroes

Brief: Entertain and engage 'Lisa', our key fun loving Surf buyer by making Surf's digital and social activation more playful - but retain Surfy, the bubble character used in the global TVC work. 

Solution: Inspired by the 70s TV series Charlie's Angels, we came up with 'Surfy and the Household Heroes', a crack team of laundry experts masterminded by Surfy. Wash it Wayne, Peg it Pete and Iron it Ian are passionate about laundry - never has washing your smalls been so fun! 


August 2013 - August 2015


Unilever (Surf)


concept/copy/creative direction


digital, social