About Ali


I have been a conceptual copywriter for over twenty five years. Ideas are my passion and words are my craft. I'm often called a creative all rounder - I am a visual thinker with a keen eye for design and art direction. 

I am adept at driving projects and creative teams forward for the best results. My ability to sell ideas is one of my key skills - several clients have worked with me at more than one agency. 

I thrive on broad 360 degree projects, taking a big idea neatly through multiple channels. I am equally at home offline or online.

I have recently mentored students at the School of Communication Arts and have led bespoke workshops on copywriting and creativity.