Galaxy (RED)

Brief: Create a campaign to highlight Galaxy's partnership with (RED)*, using three celebrity brand ambassadors. 

*a charity whose global fund aims to prevent the transmission of HIV from mothers to their babies.

Solution: Our three celebrity ambassadors each designed a Galaxy bar to be sold in aid of (RED). We developed POS material and a microsite, which followed their journeys to  Ghana to see (RED)'s work for themselves. 


Date:

September 2014

Client:

Mars (Galaxy)

Role:

concept/copy/creative direction

Tags:

digital, shopper