Flirty Shades of Surf

Brief: Create digital content to launch Surf's new limited edition fragrance 'Flirty Shades of Surf' (launched at the same time as the film Fifty Shades of Grey). 

Solution: We created an interactive Flirtogram campaign, where people could send a friend a personal message from one of the Household Heroes and win Flirty weekends away and film premiere tickets.

Date:

2014

Client:

Surf (Unilever)

Role:

concept/copy/creative direction

Tags:

digital, social